Sistema Shyam TeleServices Ltd
Sistema Shyam TeleServices Ltd. (SSTL) is a venture, involving equity participation by Sistema Joint Stock Financial Corporation of Russia (“SISTEMA JSFC”), the Russian Federation and the Shyam Group of India. Sistema JSFC is the majority shareholder in the Company. Approximately 2.5% equity stake is held by public. The company has been awarded Unified Access Services License (“UASL”) by the Department of Telecommunication, Government of India to provide telecom services across all 22 telecom circles of India.
With a strong focus on its “Data Centric; Voice Enabled” strategy, SSTL is one of the fastest growing telecom companies in the Indian telecom market and is one of the top three data service providers in the country. The Company nationally provides telecom services under the brand MTS to over 16 million wireless subscribers including more than 1.7 million High Speed Mobile Broadband customers in over 420 towns across the country. MTS is well recognized in India and worldwide for its commitment to high quality and innovative telecom solutions. MTS has recently been ranked by Millward Brown as 85th most valuable brand in the World.
Headquartered in Gurgaon, the Company has already invested over USD 3.2 billion in expanding its telecom network across the country. It has so far opened more than 1200 branded retail stores across India and engages customers through a retail universe of over 300,000 outlets.
SSTL is credited to have introduced a number of innovations in the Indian telecom industry. The Company is the pioneer of Half Paisa Per Second Calling in the country. SSTL is also the first telecom operator in the country to launch prepaid High Speed Mobile Broadband. It was the first telecom operator to launch High Speed mobile broadband in Jharkhand and Sikkim. The company has taken mobile broadband to another level with the launch of HSD services on National Highways. Today, it is the only telecom operator to provide HSD services on Delhi - Jaipur and Bangalore - Chennai National Highways.
SSTL has been focused on creating a strong portfolio of devices catering to customers across various segments. The Company recently launched MTS Pulse, an Android powered Smartphone that the users can get for free with no upfront payment. SSTL added to its range two more Android Smartphones – MTS Livewire and MTS MTag 3.1, both priced in the sub Rs. 5000 category. MTS also offers its data customers innovative applications like MTS TV, a free to download application that provides ‘on the move’ access to more than 100 Live TV and video on demand channels.
Beyond business, the Company has partnered with India Unite to End Polio Now (IUEPN) campaign organized to create awareness for Polio eradication amongst the masses. The IUEPN campaign is an initiative implemented by Aidmatrix Foundation, in partnership with the Polio Eradication Programme in India, a collaborative effort between the Ministry of Health and Family Welfare (MOHFW), United Nations Children’s Fund (UNICEF), World Health Organization (WHO), National Polio Surveillance Project (NPSP), Rotary International, and the U.S. Centre for Disease Control (CDC). As part of the initiative, SSTL has actively participated in awareness creation drives in several states, reminding people about the need to get their children vaccinated against Polio.
MTS India has recently partnered with Smile Foundation, a national level development organization reaching out to more than 2 Lakh underprivileged children through various education and health care projects across 22 states of India. Under the partnership MTS will provide Mobile Broadband support to enhance learning capabilities of underprivileged children studying at Mission Education Centers run by Smile Foundation.
The company’s objective is to leverage the advancements in Information & Communication Technologies (ICT) to contribute towards progressive socio-economic change, especially in the fields of Health and Education.