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About MTS

MTS Brand

MTS is the global telecom brand of Mobile TeleSystems (MTS) OJSC (NYSE: MBT) of Russia. In December 2008, Sistema Shyam TeleServices Ltd, a venture, involving equity participation by Sistema {LSE: SSA} of Russia, the Russian Federation and the Shyam Group of India, brought the MTS brand into India under a brand license agreement with Mobile TeleSystems (MTS) OJSC. This extended the brand of MTS beyond the CIS countries.

As part of the 2012 Millward Brown report on Most Valuable Global Brands MTS is ranked 85th with a brand value of $9.5 billion. In 2008, MTS became the first and only Russian brand to enter BRANDZā„¢ Top 100 Most Powerful Brands, a ranking published by the Financial Times and Millward Brown.

Brand MTS was launched in 2006 in Russia and got built based on its reputation as the leading telecommunication group offering world class telecom services in Russia, Eastern Europe and Central Asia.

In India, brand MTS offers voice & data services to over 16 million wireless subscribers and operates across all 22 telecom circles of India.

MTS launched the high-speed mobile broadband service, MBlaze, in November 2009 and has seen tremendous market acceptance with over 1.7 million satisfied mobile broadband customers. The high speed mobile broadband service has been made available in 420 towns (Including all Metros) across the country. In April 2010, MTS is also credited to have launched its LIVE TV and Video on demand service, aptly called MTS TV for all MBlaze customers.


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