CORPORATE SOCIAL RESPONSIBILITY (CSR) is about understanding the business impact on the wider world and considering how a company can use this impact in a positive way.
It means taking a responsible attitude, going beyond the minimum legal requirements and following straightforward principles that apply irrespective of the size of the business.
Mobile communications have played a big role in people's lives. Now that mobile devices are connecting us in many ways beyond calls, we at MTS are working to harness this new connectivity to help people solve everyday challenges and connect them to what matters most. New, innovative mobile solutions hold tremendous potential for changing the way we live.
As a leading telecom company in India, one of the best ways MTS can give back to the community is to conduct our business in a responsible way. We are committed to drive ethically sound policies and practices that guide us in our work. Going by MTS India’s philosophy, we also believe in taking an active role and responsibility in empowering local communities to achieve their ambitions.
FOOD-A-THON 2014, FELICITATION CEREMONY
MTS India’s efforts recognized for its contribution to eradicate hunger.
The annual signature campaign of India FoodBank i.e. Food-a-Thon aims to provide vital assistance to children, families and seniors in the community who do not have the means to buy food. As part of the Delhi NCR Chapter of India FoodBank, the donated food goes to 32 feeding sites, where it is cooked and served to the underprivileged section of the society. MTS India has once again emerged amongst the Top 3 companies which made a difference by contributing the largest amount of non perishable food items to Food-a-Thon 2014. It is also heartening to note that MTS’ employee communication campaign was recognized as the best communication model to drive call for action, and received the Best Communication Outreach Award. Over 50 corporates and institutions participated in the food collection drive in 2014, the prominent being MTS India, DLF Foundation, Cargill India, Reliance Foundation, Bharti Walmart, Vodafone, Coca-Cola, Toyota, Mirosoft, NDTV, Sabmiller, Convergys. Over 29000 kg of food items were collected during the drive, which will provide 10,000 nutritious meals.
The Food-a-Thon collection drive ended in a ‘Felicitation Ceremony’ on Monday, November 17, 2014 in New Delhi. The event saw participation from intelligentsia, key government officials, corporate, numerous NGO’s and the media. The list of distinguished guests included Dmitry Shukov, CEO, MTS India, Siraj Chaudhry, Chairman, Cargill India, Lt. General Rajender Singh, CEO, DLF Foundation, Bilal Ahmed, Director Programs, Society for Promotion of Youth and Masses and Kuldeep Nar, Managing Director, Responsenet Development Services.
The Chief Guest for the felicitation ceremony was Siraj Hussain, Honourable Secretary – Ministry of Food Processing Industries, Government of India. The Food Secretary lauded the efforts of all the participating Corporates and said “Initiatives like Food-a-Thon organized by the Civil society compliment the initiatives of the Government in making a difference on the ground. Looking at the results achieved, I am confident that even more number of Corporates would come forward and become a part of the food donation drive in 2015.” The felicitation ceremony also saw participation from the children of Samarpan Foundation, which is one of the schools which has benefitted from Food-a-Thon, 2014. As a special gesture, the children from the school presented a dance performance called “One World” for all the attendees at the special event.”
Dmitry Shukov, CEO MTS India addressed the eminent assembly, alongside other industry stalwarts from Cargill India and the DLF Foundation. In his address note, Dmitry said, “For the last three years, MTS India has been a contributing partner to the India Food Banking Network. Our involvement in the initiative, is part of our overall effort to make a difference, beyond business to the local communities. This year, through active employee mobilization, MTS India has contributed over 5 & half tonnes of non-perishable food for Food-a-thon 2014. I am confident that in 2015, working with Responsenet Development Services, we will be able to better this milestone.” MTS has been actively participating in Food-A-Thon initiative since 2012, donating non-perishable food supplies to the movement. This year, the Company upped its ante in terms of contributions, collecting over 5 tons of food as compared to the 3 tons contributed in 2013. Launched within MTS as the ‘Joy of Giving’ week which ran from October 7-14, 2014, the Food-a-Thon saw MTS employees come out in large numbers in Corporate office, Delhi NCR and UP (W) circle. Well packed, non-perishable food items such as rice, sugar, pulses, edible oils and wheat flour were liberally donated by members of MTS family. Here is looking forward to setting an even higher benchmark in the food collection in 2015.
MTS India has partnered with India Unite to End Polio Now (IUEPN) campaign organized to create awareness for Polio eradication amongst the masses. The IUEPN campaign is an initiative implemented by Aidmatrix Foundation, in partnership with the Polio Eradication Programme in India, a collaborative effort between the Ministry of Health and Family Welfare (MOHFW), United Nations Children’s Fund (UNICEF), World Health Organization (WHO), National Polio Surveillance Project (NPSP), Rotary International, and the U.S. Centre for Disease Control (CDC).
The IUEPN campaign leverages private sector resources to enhance polio knowledge and vaccination throughout India, specifically targeting nomad and mobile populations. IUEPN achieves this by expanding the polio communication reach to high-risk groups and reinvigorating the polio messaging campaign to the masses with innovative communication mediums such as interactive booths, SMS & voice messaging, local folk theatre along with other locally driven messaging options, posters and wall paintings.
As part of the initiative, SSTL has actively participated in awareness drives in several Indian states including Delhi, Haryana, Uttar Pradesh, Bihar, Jharkhand, West Bengal and Maharashtra - reminding people about the need to get their children vaccinated against Polio. For each awareness drive, MTS sends out about 10 million SMSs to its customers across locations where the drives are conducted. In addition the Company also provides assistance in arranging publicity material and setting up of Polio booths for administration of Polio drops.
This three year long relationship has yielded great results as far as creating awareness about Polio eradication is concerned. As we move ahead in 2014, India has been declared Polio free since no case of Polio has been reported in the last three years. MTS has been lauded for its consistent support to the IUEPN program by Aid Matrix as well as UNICEF.
MTS India has partnered with Smile Foundation, a national level development organization reaching out to more than 2 Lakh underprivileged children through various education and health care projects across 22 states of India. Under the partnership MTS is providing Mobile Broadband support to enhance learning capabilities of underprivileged children studying at 23 Mission Education Centers run by Smile Foundation. This unique project has been designed to impact more than 4200 children studying at these centers spread across the country.
MTS India has been associated with the India Food banking Network (IFBN) for over 2 years now. As part of this partnership, MTS India has already contributed tonnes of non-perishable food items for the underprivileged sections of the society. This on-going program includes a week long food contribution drive leading up to the World Food Day.
The India Food Banking Network acquires donated food in the form of grains, pulses, oil, spices etc. sourced on the basis of community food habits and makes these available through a network of community owned agencies. These institutional feeding programs include school feeding programs, shelter homes, Old age homes substance abuse clinics, after-school programs and cater to various needs.
India Food Banking Network, of the Food Security Foundation India, is a national level project started under the leadership of Sam Pitroda, Advisor to the Prime Minister for Public Information and Infrastructure and Innovation. IFBN works with a vision to support thousands of existing feeding programs and create a minimum one Food Bank in each district of India by 2020.